The summit marked the first event of its kind dedicated to forging a vibrant future through youth-driven innovation in sustainability and entrepreneurship, where our task was to create the program branding, marketing strategy, and experiential journey to mobilize enterprising youths and corporate partners across the region.
In collaboration with OSG Youth Alliance, we aimed to unite the next generation of leaders to tackle real-world challenges based on UN Sustainable Development Goals (SDG) 11 and 12. Through the program's unique format, we engaged thousands of students to participate in the first qualifying Sustainability Startathon across 12 countries, setting the stage for the final Summit held in Singapore.
The journey began with over 5,700 participants across the region, engaging in the Country Rounds. To enable our regional youth leadership partners to quickly reach out to their youth demographic, we produced marketing toolkits such as handbooks, brochures, social posts and more to build up hype and excitement. The top 3 teams per country then advanced to the 6-day Summit in Singapore to compete for the top prize.
For the 180 finalists, we kicked off the summit with gamified learning experiences that honed their collaboration and problem-solving through indoor and outdoor activities. Indoors, they took on entrepreneurial-themed business simulations, while outdoors, we created an island-wide experiential learning journey that took youths across Singapore as they leveled up their adaptability and teamwork by exploring our sustainability landmarks.
At the Sustainability Forum, participants were enriched by global insights from sustainability and entrepreneurship experts. This day-long event featured keynotes and panels, featuring a 3-pillar content journey focused on creating sustainable cities, fostering sustainable businesses, and building careers in sustainability. The forum served as a prelude to the Grand Finals, challenging young leaders to blend entrepreneurship with sustainability.
Held at Shangri-La Hotel, the night marked the grand finale of the summit, celebrating months of hard work. Hosted with notable dignitaries across the region including Ms. Gan Siow Huang, the event offered significant networking opportunities for professionals and youth delegates, enriched by cultural performances, marking a significant step in fostering regional collaboration and understanding.
Our landmark event was a triumph, attracting over 5,700 youths from 12 nations, and spotlighting 180 finalists. Beyond the marketing strategy and event planning, our efforts in crafting targeted sponsorship materials were pivotal, securing essential corporate support. We also garnered regional mainstream media attention, broadening our impact and reinforcing our commitment to future summits.
Youths
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Finalists