During the pandemic, our homes became the heart of our work and play spaces. While brands stayed in lockdown mode. So we created HP's first interactive virtual showroom to show consumers just how its best-in-class devices can create best-at-home experiences.
As millions adapted their living spaces into multi-functional ones, we focused on transforming the shopping experience into a more customer-centric one, by identifying 6 user personas to resonate with the target segments. Then we brought those diverse technology experiences under one virtual roof, mapped to HP hero product series.
Consumers could gather in a virtual showroom website and explore freely from the comfort of their homes in full 360°. From a home office to a creative studio to a gaming lounge and more, we invited users to immerse and interact with HP's latest innovations to see how technology can fit into their homes – and their lives.
We promoted the campaign with a suite of social adverts and promotional trailers targeted at groups with common attributes, and partnered with Lazada to personalise the e-commerce experience via the branded campaign flagship store.
Articles in leading IT and mainstream media in Indonesia, Malaysia, Philippines, Singapore and Vietnam.
Viewers within one month
Increase in online traffic to flagship store
Of traffic generated from Facebook ads