Celebrating more good
days ahead in FY23

Centered around the theme "Youtopia: More Good Days Ahead," we created a vibrant Microsoft kickoff experience for FY23, using avatars to celebrate its unique culture and the people at the heart of it.

Creating Unity In Diversity Image

Creating unity
in diversity

Diversity makes us unique, and inclusion makes us powerful. This was the underlying statement to help us frame and conceptualize a collective annual kickoff experience for Microsoft Singapore, where we needed to design an event space to bring everyone together, while letting their individuality shine and be empowered.

New year. New you.

The "Youtopia" concept was meticulously crafted for maximum immersion, combining colorful avatars with illustrations of local landmarks to enhance vibrancy and personality. The event space was also designed to evoke cool festival vibes, in contrast to typically serious kickoffs. This playful theme extended across all materials, including communications, presentation slides and even the webinar interface.

The space for connection
and personalization

This theme promised more good days ahead, aiming to infuse the event with energy and enthusiasm. So we decorated the space with comfy beanbags and a ball pit as the centerpiece to foster more fun interactions. Attendees received customizable hoodies, enhancing the sense of belonging and a chance for self-expression.

The Great
East Coast Plan

We designed a thrilling Amazing Race adventure that took employees across East Coast Park in a close-knit, team-building exercise. They needed to recover a precious document containing the "East Coast Plan," scattered across the park. Challenges came in the form of a variety of physical challenges and puzzles, testing their wits, bonds and camaraderie.

Celebrating Good Days Ahead Image

Celebrating good days ahead

The feedback was overwhelmingly positive, helping employees in their return to the office to reconnect and realize the powerful potential of unity in diversity. Ultimately, it empowered them with a renewed sense of vigor and growth mindset for the year ahead.